So, I went to Wendy's the other day. I usually get the Junior Bacon Cheeseburger (JBC), a five piece chicken nugget, a small fry, and a small frosty. It's usually a little more than I need, but includes all of my favorite things and is all on the dollar menu. When I went, the JBC was no longer on the dollar menu... it was $1.29.
Now, I recognize that $.29 is not much, but it still irks me a little that Wendy's is trying to gouge me. The JBC is not a large sandwich. It does contain bacon, which adds a little to the price. I know that economicly times are tough, but really, Wendy's? Are things really going so poorly that you had to take it off the dollar menu? Didn't you try this a few years ago and realize that $1.29 is just not what the customer wants to pay?
"The JBC is not a large sandwich"
I have no delusions that any Wendy's Executive will ever read this, but how companies operate does bother me a little. I'm a poor college student. I probably eat out more than I should, but I really can't afford to do it much more than I do. Will $.29 break me? No. If EVERY restaurant raises the price on my favorite item $.29, I may have to cut back on my restaurant visiting, and I don't think I'm alone in this. I talk to college students every day, and many of them are worse off financially than I am. Corporations, I know that money is nice to have. I have a little and I enjoy that little, so I do see where you're coming from, but please try to think of the rest of us who thoroughly enjoy the joys a JBC off the dollar menu. If prices keep raising, we may not be able to enjoy life as much.
This all sounds a little melodramatic, and it is. I won't die without my JBC for a dollar. But isn't life about the little things? Even just a nice hamburger when your day isn't going so well? Anyway, just thought it was sad the price raised.